Our expertise goes beyond taste: it is the sum of our peoples’ passion and know-how that allows us to create the most appropriate flavor solutions and make them work in our Client’s products.
Hence, in a drop of FCAD flavor there is:
INNOVATIVE INSPIRATION: a 360° observation to find the right inputs that will influence the development and success of tomorrow’s winning products.
FLAVOR CREATIVITY: our passion for taste means seeking and developing market leading technologies and ingredients that allow us to create the best flavor solutions on the market.
PRODUCT TAILORING: we work hand in hand with our clients to tailor our flavor solutions to our clients’ products and brands, and thus develop their full appeal.
FULL SERVICE: whether it’s innovation, creativity, fine-tuning or simply problem solving, we service our clients in a form of collaboration. Simply because working together makes us both stronger.
We find effective inspiration from market dynamics, consumer taste, emotions and clients’ needs by:
LOOKING INTO THE FUTURE: Accurate anticipation is key in today’s fast moving markets. Our Creative Marketing teams are dedicated to observing the emotional evolution of society, allowing us to capture what’s inside tomorrow’s consumption patterns. This provides us with more creative depth, additional innovation dimensions and gives significant value to our flavor submissions and our clients’ products.
INTEGRATING SENSES AND EMOTIONS: Taste is strongly linked to the four other senses, so to understand the big picture we can’t just focus on taste and smell. Observing and understanding the many ways senses and emotions influence the complete consumption process allows us to choose the best flavor solutions in terms of taste, sensations and texture.
OBSERVING CONSUMER LIFESTYLES AND DRIVERS: Observing consumers is fascinating! Our approach is the result of a complementary observation of consumer lifestyles and drivers. Confronting both the essence of demographics and what fuels consumption growth allows us to have a more complete picture to respond precisely to complex consumer needs.
UNDERSTANDING FLAVOR AND MARKET TRENDS: The quest to understand consumer taste is intimately linked with the evolution of macro-trends and consumer trends and drivers. Our teams have developed an observation system capable of defining up-coming, declining and favorite flavors for selected markets, categories and regions.
To do so, our people seek, develop and create the elements that allow us to be both present today, and ahead of our time.
RESEARCH & DEVELOPMENT: Our teams benefit from the annual reinvestment into the research and development of new molecules and technologies. This demonstrates not only our global commitment to R&D and our leadership in science for flavors, but also our strong research philosophy and passion for scientific discoveries and exploration.
GLOBAL PRODUCT DESIGN: Our team is the link between R&D and the market. It is their role to develop value-adding flavor technology solutions based on the latest scientific research.
NATURAL FLAVORS AND INGREDIENTS: Starting from the best sources to create winning natural flavors, FCAD is committed to provide natural extracts, flavor ingredients and complete flavors to respond to the increased demand for natural and authentic products.
CREATING FLAVORS: Creative, Talented Curious and Expert are the best words to describe our flavorists. Their valuable contribution is to develop creative flavor tonalities and solutions that reflect consumer taste and product constraints, thus combining passion, art and practical technical knowledge
Once the staging is complete, we can concentrate on adapting the flavor solution to the product:
FOOD TECHNOLOGY CREATIVITY: Our food technologists surely know the recipe. They work on a daily basis with all the different ingredients that will enter the final product. Their role is to ensure that products cope with the multiple flavor, production, market and consumer constraints. Our chefs, pastry chefs, or even chewing gum or beverage experts all know how to use flavors and flavor technologies efficiently to enhance our clients’ favorite products. At FCAD, we take pride in allowing them to develop their creativity, trying new technologies, flavor mixes, sensations, colors and textures, simply because innovation is at every step of the process.
UNDERSTANDING TASTE: Precise consumer taste understanding is a perpetual quest. We take a lot of pleasure taking up this challenge. Like consumers, taste evolves, but so do technologies to better perceive them. Our Sensory teams around the world have developed a strong expertise in making it easier to understand consumer taste preferences as well as sensory characteristics and flavor behavior in a product. It is a dynamic and fascinating science that fully contributes to the success of our clients’ products in terms of flavor, texture and sensation.
Putting our strengths together is the best way to respond rapidly and efficiently to the evolution of consumer needs and markets.
COMPLYING WITH LEGAL REQUIREMENTS
All FCAD products comply with international and internal legal requirements regarding their inherent safety, constitution and presentation. We provide our clients with accurate information appropriate for their safe and legal use, we participate regularly in the elaboration of the auto regulatory Codes of Practice of the different food and flavor associations and follow the recommendations of these organizations.
PROBLEM SOLVING AND RECOMMENDATIONS
Our role is to provide a solution to our clients. This means solving problems and giving the best recommendations, throughout the whole development process and even after the flavor has been delivered, whether its flavor related or not. We feel responsible for the quality of our flavor solutions and the result they have in our clients’ products.